Mariposa True Essence
Defining the visual system behind one of the Netherlands leading garden brands
About the project
Mariposa True Essence is a holistic lifestyle brand that focuses on self-discovery and personal transformation through Human Design. The project started with a brand identity refresh that honors the brand's spiritual essence while introducing a more refined and contemporary visual language. I created a personalized digital and physical experience, including an automated system that generates custom Human Design reports and hardcover books for each client. This process combines design, data, and technology to create something deeply personal and visually meaningful. The rebrand extended into every part of the brand experience, from packaging and printed materials to the online platform, which features integrated payments and a smooth auto-login process. Merchandise and marketing assets were designed to strengthen the refreshed identity and support community engagement. Mariposa True Essence now presents itself as a complete, elevated brand — intuitive, beautiful, and grounded in authenticity.
